Lee Beckwith
Armlocks and Helvetica: How We Used Design to Win in the Jiujitsu App Market
User Research
Ideation
Wireframing
Visual Design
Interaction Design
User Flows
Prototyping
Testing
Being involved in jiujitsu for some time, I had a personal connection with the Caio Terra Academy. In January, the academy owner expressed dissatisfaction with their new app and jokingly asked me to redesign it, knowing I’m a designer. With some time over the weekend, I created some fun exploratory mocks as part of my daily UI practice. What started off as practice then evolved into a full professional project.
Read the full case study here:
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Read the full case study here:
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